First things first, you have to create a company profile to be able to create the video. What is a company profile? It’s basically the character sketch of a brand. Who are they? What is its purpose? What services or products do they have to offer? What are their values? Your company profile is your opportunity to grab your customer’s attention and then keep it. A good company profile has the power to convert potential customers. A good company profile video has the power to convert potential customers and stakeholders in a more effective and efficient way.
A company profile video is a short synopsis about who your brand is as a whole and what it has to offer to the consumer. A profile video can be set up interview style, illustrated, overlayed with music and imagery, or even a fine art documentary-style video. The sky’s the limit as far as creativity goes when creating your company profile video. The important thing is to grab the viewer’s attention within the first 5 seconds. Being concise is important, but that doesn’t mean it has to be stiff or stuffy. Be you and allow the true brand identity and voice to shine through.