Video marketing isn’t the way of the future, it is the way of now. If you aren’t utilizing video to market your company, you are missing out on potential customers as well as the growth and brand recognition that comes along with them. InnoveMarketing can help you create a stellar type Video Company Profile, that will not only tell your customers what your company, products and services are, but also engage with your customers.

A good company profile video should address the customer’s needs and wants, as well as offer up your part in the solution for them. A video offers more of a “face-to-face” interaction where they can see an actual person behind the brand. So instead of the brand just being a name, the audience starts to get a feel for who the brand is, what they represent, and why they, the consumer, should support them with their dollars. Videos can create trust. In our social media society, word-of-mouth can magnify quickly. That word-of-mouth can be positive or negative, so building trust is essential.

According to a wyzowl survey, “Where both text and video are available on the same webpage, 69% of users would prefer to watch video to learn about a product or service. A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.” The report goes on to say that, “74% of users who watched an explainer video to learn more about a product or service subsequently bought it.” You can find many more statistics in favor of video, in their shareability, popularity, and effectiveness.