Search Engine Marketing Benefits
Wondering what are Search Engines?
Search Engines are platforms designed to carry out web searches, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query. Stats shows that there are over 70,000 Google searches each second. That’s almost 227 million an hour and about 5.4 billion Google searches per day. This is incredible right. So this means, if you do not have a websites online, which is not Search Engine Optimized, you are missing out a lot. Picture your self, this month, how many times did you go to Google? or Bing to search for a product, service, business or some information. ? Or you can ask your self where would you go first to search online, if you wanted some information online? The answer off course would be a search engine.
Search Engine Marketing is a form of advertising your business, product, website on search engines, by making sure your business immediately appears when someone is searching for a business, product or service similar to what you offer in your area and around the world. Search engines searches sends our a number or robots to crawl the web through millions of websites and information to find matching relevant information to what you are looking for and finally displays the results of matching relevant information to your query.
So your business website as to have relevant information in order to appear on search results. Relevant and engaging content and information are a key to any successful marketing campaign on search engines and social media. When your website does not contain relevant information, search engines will not display your business and if they display it, it will cost you a lot on your pay per click rates (PPC) .
Engaging content on a website is also vital for successful search engine marketing campaign. A search result with a relevant website will drive traffic to your website, but you will need engaging content to successful convert your website visitors to successful leads.
Let us help your business appear and stay on top search results and convert your site visitors into real leads. InnoveMarketing we are fully dedicated to make sure you get the results you need.