Tanzania Tourism Sector & Digital Marketing Transition
The shift from Tourism Physical Workshops to Digital Marketing Promotions
The world of tourism industry has seen a significant shift in how tourism around the world is promoted from physical workshops to digital marketing promotions due to Covid 19 Epidemic around the world. Tanzania being one of the leading tourist destinations, with beautiful destinations in Africa, such Ngorongoro Crater, Serengeti, Zanzibar Island, Mikumi National Park and more, has also started experiencing this change.
Due to the Corona Virus epidemic and travel restrictions, most tour companies have failed to showcase their tour packages in workshops around the world to potential tourists. Because of this adaption to the change from physical workshops to digital marketing promotions has increased significantly in Tanzania and around the world. In order to stay in b
It is a wakeup call for tourism companies in Tanzania, Africa and around the world, to start using digital marketing services such as Social Media Marketing, Content Marketing and Email Marketing to reach a wider market segment and potential tourist around the world. We see this trend growing widely and being used by western companies; more and more tour companies are using social media marketing to push their content, tour packages to their relevant target markets around the world.
The Power of Digital Marketing over Physical Workshops:
Tour workshops are limited to the number of visitors attending the workshop, number of locations a workshop could take place at a time, and the inability to filter visitors visiting the workshop. On the other hand digital marketing services such as social media marketing, search engine marketing, Pay per click campaigns have enabled tour companies to be able to filter target their specific target market, using filters such as user size, user demography, user gender, user age and even their interest. This is incredible power of digital marketing resulting to more positive relevant results at affordable price, compared to the physical workshop which tend to have few relevant results and can get very costly.
Recognizing this shift our talented team of social media, search engine and content marketing experts have been working with tour companies in Tanzania and around the world to promote attractive tour packages and destinations in Tanzania and around the world to potential tourists.
InnoveMarketing is a leading digital marketing agency in Tanzania, we offer customized digital marketing services to each clients we serve, for free consultation on how we can help you tour company sale more tour packages, get more clicks on your packages, get more website visitors and promote your company to be the leading tour company in your region. Contact us today.